2018-11-15 | By newsstory | 147 Hits

US digital advertising revenues for the first six months of 2018 soared to 495 billionthe most advertisers have ever spent on digital media in a first half of a yearaccording to the latest IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau IAB and produced by PwC USThis represents a dramatic 23 percent yearoveryear increase from the 403 billion reported for the same period in 2017Report analysis attributes the growth in part to the rise of the direct brand economy and the related increase in mCom >>READ MORE