2019-01-02 | By newsstory | 104 Hits

CBS which distributes some of TVs mostwatched programs may have to use a new way to count its viewers reports VarietyCBS and the mediameasurement service Nielsen are without a contract after their current deal lapsed at 1201 am Tuesday according to two people familiar with the matterTalks are likely to continue But CBS is determined to secure a pact that it feels makes the best economic sense for the company while Nielsen believes the network will find negotiating with advertisers more difficult if it does not have access to its measure >>READ MORE