News Story | Nielsen Rejects Tv Nets Demand Of Covid-era Ratings Audit


2021-04-17 | By newstostory | 16 Hits

Nielsen will not submit to an audit of its COVIDera ratings measurements rejecting a request from TV networks who believe their ratings have been undercounted during the pandemic The Wrap reports Third party auditing has always been a vital part of serving as the industry currency and our products undergo a comprehensive audit process with the Media Rating Council MRC on an annual basis Nielsens existing MRC audit process exists to ensure confidence and trust in the audience estimates we produce Nielsen said Friday We have been clear an >>READ MORE


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