News Story | Report: Shift To Buying Impressions Quickens


2021-10-28 | By newstostory | 19 Hits

A new Nielsen study commissioned by The Southern California Broadcasters Association SCBA demonstrates the power of impressions for the radio industry These findings show that agencies are increasingly using impressions to evaluate media and the usefulness of impressions to evaluate radio and digital using a common metricAccording to the study the benefits of impressions based buying offers increased granularity over ratings and adds value to more dayparts and easier comparison across markets It also gives audio and digital platforms the abil >>READ MORE

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